Participation of Citizens of Different Age Groups in Professional Media in India

Technology is reshaping the participatory capacity of the audience in Professional Media. The Study examines the participation of different age groups in professional media in India in this changing scenario. The questionnaire covered questions pertaining to various aspects of the usage of professional media. To begin with a sample of 500 was selected by using Multi-Stage sampling technique. The study depicts that majority of young age citizens think that professional media gives TRP oriented news and not interactive.