The Use of the Facebook Network by the Universities’ Libraries as a Platform for Scientifi c Communication (on the example of the Activity of the National University «Kyiv-Mohyla Academy» Library)

The introduction of the library environment technology Web 2.0 enabled the appearance of library pages in social networks, and also brought communication with consumers to a new level. The innovative tendencies in the library and information production in the context of the Facebook page of the National University «Kyiv-Mohyla Academy» Library are considered, and it is proved that the library’s network representation functions as a communication channel connecting scientists of all levels, and also promotes followers’ personal professional growth.