HOSPITALITY AS A SOCIAL AND CULTURAL PHENOMEN: UKRAINIAN CONTEXT

Hospitality is investigated as a holistic social and cultural phenomenon. The specific character of Ukrainian hospitality is due to the peculiarities of cultural and historical development, largely because of the medial location of the Ukrainian ethnic group in the conditions of geographical neighborhood with the population of border areas. In the most general and integral philosophical and existential sense, hospitality is a form of attitude towards the "Other", "Alien", which involves a benevolent and respectful attitude towards it. In this sense, it is opposite to another fundamental form of attitude towards "Alien" - hostility, which is characterized by conflict, aggression, conquest and destruction. Hospitality is a means of transforming an unknown stranger into a familiar person, who, after giving a hospitable reception, becomes in a certain sense a “right” person.