A Study on Customer Satisfaction Lakshmi Vilas Bank (LVB) Limited

The purpose of this paper is to evaluate the customer satisfaction of the banks sector in, Lakshmi Vilas Bank, based on customer perception regarding service quality. . The questionnaire has been personally administered on a sample size of 125 bank customers. This paper makes a useful contribution as there are only a few studies dealing with the assessment of service quality in banking sector of Lakshmi Vilas Bank. Customer satisfaction research identifies how well an organization provide service to the customers from their point of view. And also another goal is to identify areas that still need to be improved so that those areas can be further developed. Bank marketers are making considerable efforts to increase the satisfaction of their commercial customers because satisfied customers are known to display higher levels of sources and competitors. Here the data type of this study is primary data. Customers are satisfied to service. Here the data type of this study is primary data. And the sample size is restricted to 150 Respondents. The data is collected by questionnaire method. And the simple average method is the statistical tool used here.