Exploring the Link Between Competitive Strategies and Organizational Performance in Beverage Industry. (A case of Nestle PLC)

This paper summarizes the arguments and counter arguments within the scientific discussion on the issue exploring the link between Competitive Strategies and Organizational Performance in Beverage Industry. Competition is a critical force that shapes the affairs of an organization in a competitive environment and its impact cannot be over emphasized. The main purpose of the research is to exam-ine the significant effect of cost management strategy on sales turnover and focus strategies on market leadership coupled with the significant effect of competitive strategies on organizational performance. Systematization literary sources and approaches for solving the problem are carried out in the follow-ing logical sequence. A cross-sectional design was adopted for this study. The field survey was car-ried out in the year 2018. The study employed statistical tools which include: analysis of variance (ANOVA), correlation efficient and regression analysis in testing hypotheses. Statistical package for the social sciences, (SPSS) was employed. Yamane formula was adopted to determine the sample size. The object of research is the management of Nestle Plc, Lagos Nigeria. 124 copies of question-naire were administered to the top and middle level management of Nestle Plc Lagos Nigeria to get primary data that treated and tested appropriate research questions and hypotheses accordingly. The paper presents the results of an empirical analysis which showed that there was a significant relation-ship between cost management strategies and sales turnover and also market focus strategies can lead to improved market leadership and share. The research empirically confirms and theoretically proves that competitive strategies can lead to improved organizational performance.The results of the re-search would help organization to create a scorecard on which performance can be measured. The study recommends that organizations should consistently seek ways of utilizing the competitive strat-egies at their disposal as it helps improve organizational performance and ultimately lead to a sus-tained competitive advantage over competitors.