Technology adoption of jajar legowo rice planting system application

Purpose. This study aims to discover Field Agricultural Counseling (FCA) role in adoption of jajar legowo system for rice farmers, rice farmers income before and after adoption of jajar legowo system, and factors that influences the adoption process which are age, education, and land area. Methodology / approach. This research is using survey method by questionnaire. This research took place in Pakisaji, Malang, started from December 2016 until May 2017. 74 rice farmers were asked to fill the questionnaire according to research objectives. Results. It is found that different class of rice farmers adopting jajar legowo system has different perceptions of FCA role regarding their work in counseling rice farmers to adopt jajar legowo system. It is also determined that by adopting jajar legowo system, rice farmer income has increased. Factors that has significant influence on adoption of jajar legowo system are education and land area, but age has no significant influenced. Originality / scientific novelty. The originality of this research is the idea to discover farmer's opinion and experiences of adopting jajar legowo system. It is because this system is unique and different from others. Practical value / implications. Practical value is determined by the result of this research as it can be used to evaluate better application of jajar legowo system for each class of farmer.