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Identifying Future Brand Ambassadors in The National Basketball Association (NBA) for Predicting Future NBA Superstars for Superior Marketing

Journal: Journal of Economics and Business (Vol.2, No. 1)

Publication Date:

Authors : ;

Page : 127-136

Keywords : National Basketball Association (NBA); Brand Ambassador/Spokesperson; Stepwise Regression Analysis; NBA Data;

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This paper seeks to determine which factors/variables are useful to predict the salary of a National Basketball Association (NBA) player. Our goal is motivated by the presumed connection between a player's salary and how well he is known nationally and perhaps internationally, and the connection between how well a player is known and his value as a brand ambassador/spokesperson for selected brands. We use stepwise regression as the key statistical tool for our analyses.

Last modified: 2019-05-13 23:24:39