USING EXPERIENTIAL TEACHING MODELS TO TEACH BUSINESS STARTUP TO ENGINEERING STUDENTS

Entrepreneurship education has not received ample consideration in engineering pedagogy. One of the greatest challenges facing engineering students in the classroom is visualization or conceptualization of the objects of learning. Therefore, to make teaching and learning of entrepreneurship more productive and interesting for engineering students, an innovative teaching strategy based on experiential models is considered appropriate. Therefore, the aim of this study was to propose a conceptual model showing the link between experiential teaching models considered effective and appropriate with respect to university entrepreneurship education and engineering students' business startup. Based on the conceptual model proposed, the study suggests that experiential teaching models such as invitation of guest speakers, individual and group project, business simulations activities, and role play are considered more effective and appropriate teaching methods required stimulating business startups among engineering students.