SIGNIFICANT FACTORS INFLUENCING THE CHOICE OF FAMILY TAKAFUL

The takaful market has become more diverse with a tremendous increase in the number of takaful operators worldwide. In overall, the growth of takaful has been consistently increasing since 2010. Nevertheless, there is a slight difference between family takaful and general takaful growth, unfavorably the family takaful. Thus, this research is carried out to examine the significant factors influencing the choice of family takaful among its participants. For that purpose, one takaful operator has been sampled out. The findings relate to three contributing factors to the demand of family takaful products; benefits, product features and quality services. Based on the findings, takaful operator should focus in improving the takaful agents' knowledge