REGIONAL ASPECTS OF E-COMMERCE DEVELOPMENT

Currently, an increasing number of purchases are carried out using the Internet. However, according to official statistics, the proportion of such purchases is quite low, and also at times varies for different regions. Thus, the aim of the present study is to identify the factors influencing the use of e-commerce technologies by the consumer. The study is carried out based on the analysis of the statistical relationship between regional indicators. Data of the Russian Federation as a state with a sufficient number of regions with statistically significant indicators are used as an information base. The study has revealed that along with the penetration of the Internet, a standard of living has positive impact on the development of e-commerce. Also interesting is the potential of using multiple network connections.