ANALYSIS THE INFLUENCING MARKETING MIX FACTORS OF LOCAL POLITICAL PARTY THROUGH PARTY IMAGE AND ITS IMPLICATION ON VOTERS’ LOYALTY IN ACEH PROVINCE

This study examines the loyalty of local party voters who are influenced by political marketing factors; products, places, people, promotions, physical evidence, through the image of political parties. It involved 250 respondents from 8 districts/cities in the Aceh province as a research sample. Only 3 exogen variables; price, people and process.