ANALYSIS OF THE EFFECT OF PUBLIC RELATION AND SALES PROMOTION ON DECISION MAKING PROCESSES FOR BUYING WATER REFILLS IN MERAUKE

This study aims to analyze the relationship between public relations and sales promotion to the decision-making process of buying refill water. The population and sample in this study were 41 respondents. Observations, questionnaires, interviews, data analysis techniques using multiple regression analysis. Then the data is processed using SPPS version 23. From the results of the analysis of the research obtained, it shows that public relations has a significant effect on the decision-making process of buying refill water, which is proven by a significant value of 0,000 <0.05. Sales promotion has a significant effect on the decision-making process of buying omega water brand refill water, this is evidenced by a significant value of 0.002 <0.05. Public relations and sales promotions on the decision-making process of buying refilled water from the omega water Merauke brand. This is evidenced by a significant value of 0,000 <0,05. The adjusted r square number of 53.2% shows that the influence of public relations and sales promotions on the decision-making process buys refill water, while 46.8% is explained by other variables not examined in this study.