ENTERPRENEURIAL CHARACTERISTICS OF DAIRY ENTREPRENEURS IN KALAHANDI DISTRICT OF ODISHA

The present study entitled "Factors Influencing Development of Dairy entrepreneurship in Kalahandi District of Odisha" focused on factors responsible for development of dairy entrepreneurship. For this study Kalahandi District of Odisha state was purposively selected. The list of dairy agri-entrepreneurs were collected from the different sources like wise Krishi vigyan Kendra, line departments of agriculture, Odisha University of Agriculture and Technology, OMFED or Odisha State CoOperative Milk Federation Ltd, Agricultural Technology Management Agency, National Bank for Agriculture and Rural Development. From this list of agri-entrepreneurs, twenty respondents were selected randomly from each agri-based enterprise; hence the sample size was 120. It was noted that maximum respondents have their own enterprises and most of them received training. It was also noted maximum entrepreneurial had less than five years of entrepreneurial experience. Respondents also have high level of planning orientation, production orientation and medium level of marketing orientation. Annual income of respondents was positively and significantly correlated with the variable entrepreneurial experience and land holding.