CHALLENGES RELATED TO MULTIGENERATIONAL WORKFORCE IN MANUFACTURING SECTOR

Now a days, manufacturing sector recruits & retains multi-generational Workforce which consists of employees from five different generations. It is always a great challenge for organizations to lead a Multi-Generational Workforce (Zero-G – 5G) to achieve their goals & objectives in a competitive era. The growth and development of manufacturing sector depends on the effective management of multi-generational workforce. Manufacturing sector consists of Multi-generational workforce who are different in culture, thought, attitude & perception. It is always a great challenge for the organizations to make goal congruence & bring collaboration among generations. As each generation is unique according to its generational cohort, they act differently on the basis of their ideology & priority. Such organizations face problems while integrating the diversified ideology as senior employees give priority to job security & satisfaction whereas youngsters are satisfied with handsome salary & incentives for which they are ready to change their organizations. Similarly reward & motivational factors make them unique on the basis of their cohort. For example, Traditionalist, the silent generation is motivated by intrinsic reward whereas Baby boomers opt for both challenging task as well as top positions. Similarly, Gen-X prefers balanced work -life whereas Gen-Y, the tech savvy generation is motivated by work from home & knowledge sharing along with dignity. Finally Gen-Z the 5G who are more advanced in technology are motivated by heavy perks & instant rewards. It is an attempt to study & focus on basic factors influencing multi-generational workforce in manufacturing sector - what challenges manufacturing sector is facing while dealing with multi-generational workforce & strategies with the help of which the workforce will attain its goals & gain competitive advantage.