MASLOW THEORY OF MOTIVATION AND PERFORMANCE OF SELECTED TECHNOLOGY ENTREPRENEURS IN NIGERIA

Most technology companies in the developed part of the world are probably motivated by the need to change the world or re-invent how things are being done, however, for entrepreneurs in Nigeria, majority seem rather concerned with the ability to satisfy their basic needs such as food, shelter, provision for their family etc. The purpose of the research is to identify specifically what motivates a lot of Nigerian entrepreneurs using Abraham Maslow's five hierarchy of needs and how it currently relates or affects their company's current performance which was measured in terms of efficiency, sales volume, level of competitiveness, manpower growth and production volume. The study employed the use of quantitative methods. The study is descriptive in nature using survey research design. The data collected were analysed using descriptive statistics and the hypotheses formulated were tested using linear regression. The tool used for analysing this data was the SPSS version 22. The study found out that the need for love and belonging is the most significant predictor of entrepreneurial performance. In addition, physiological needs are found to be significantly related to performance. The recommendation from this research work suggest that collaboration and business network as well as the need for survival would increase entrepreneurial performance