CUSTOMER SATISFACTION TOWARDS RELIANCE JIO NETWORK WITH SPECIAL REFERENCE TO NANDED CITY, MAHARASHTRA

In May 2016, Jio launched a set of multimedia applications on Google Play as part of its upcoming 4G services. Jio network is more compatible with most applications available on Google play than other networks which lead JIO to enter the market aggressively. According to the previous literature, the number of observations extracted by previous researchers is lower. Therefore, this paper focuses on knowing the level of customer satisfaction with the use of jio network, by placing it as a main objective. To meet the objective, the research paper prepared a questionnaire for 200 respondents, using a simple random sampling. The results indicate that the respondents are partially satisfied with the use of jio network. The main reason for their partial dissatisfaction is that in case network issue with jio then customers won't be able to use anything on network while in other operators case customers may use voice calling in absence of data network. Jio operates on VOLTE (VOICE OVER LONG TERM EVOLUTION) network which help customers to connect on video calls without using the data and get the HD(High Definition) quality of voice and video. Free voice calls, roaming charges free network across the country, free applications, free dialer tones, voice clarity, and video call conference are the value added services provided by jio network absolutely free. Detailed work can be done in future on this research paper for better findings and recommendations.