Advertising Strategies Of Selected Higher Education Institutions In Metro ManilaTheir Influences In The Business Cycles Of Business Education Institutions

The study aims to conduct a study on the advertising practices of selected private institutions of higher learning in Metro Manila to identify the effects of the marketing practices to the cycles of how selected tertiary schools are managed and operated. Realizing the importance of quality and excellent education many institutions placed their programs andor courses in high gear to comply to government policy standards of quality and excellence in education showcasing their best practices and significant achievements in the academic sphere. These also institutions continuously pursue their vision goals and objectives to face the challenge of new markets and utilize different marketing and advertising practices in quest for quality education. Based on the results of the study the effects of the advertising practices of the institutions will be evident in the institutions compliance to the demand of increased government regulations and standard requirements the challenges of global competitiveness and the need for accreditation and other international standards if the institutions want to be competitive in the academic community.