ROLE OF CRM IN ERP ESPECIALLY FOR SELECTED ENGINEERING COMPANIES IN AHMEDABAD

The purpose of this investigation is to identify the awareness of CRM in ERP and essential components of CRM-ERP integration and how it deals with HR concerns. CRM: The Business Focus factor and information quality of ERP solution, system quality of ERP solution, system use of ERP solution and appropriateness of ERP solutions in context to Engineering companies of Ahmedabad City. The total CRM-ERP integration oriented Engineering companies are 58 in Ahmedabad. The selection of 15 companies is made possible on the basis of five zones of Ahmedabad City. The source of data is primary and secondary. The primary data are collected through structured questionnaire administered to the respondents in person and through email; scale reliability test and Pearson correlations test are conducted as statistical tests for achieving the objectives.