THE ROLE OF CONTEXT AND INTENT IN THE FORMATION OF PERCEPTUAL CONTENT AND BEHAVIOUR

The paper deals with the issues of interrelation between external objects perception, vectors of involvement and behaviours of individuals. Perceptual context is defined as a set of factors including conditions and content of individual's living and related “involvement vector”, i.e. emotional and evaluative attitudes towards external objects. Based on the conception of contextual dependence of perceptual content, the role of intent in its formation has been determined. Intent is the driving force for evolution of the content of perceiving reality in individual's consciousness. Besides, intent facilitates both the creating of the new content of perceiving the future and changing of the content of reality perception. Individual's future behaviour is formed under the impact of these types of the content. Methods of psychosemantics and theory of planned behaviour are used for analysing perceptual contexts and predicting behaviour of an individual.