VOCABULARY DEVELOPMENT VIA WORD ASSOCIATION AMONG FRESHMAN STUDENTS IN THE COLLEGE OF ARTS & COMMUNICATION OF UNIVERSITY OF EASTERN PHILIPPINES

Responses in terms of semantic association including paradigmatic and syntagmatic association, non semantic association including clang (phonological-related) and orthographical (spellingrelated) association and random or other types of association of the freshman students in the College of Arts and Communication, University of Eastern Philippines was determined in this study. Secondly, this finds out whether AB LLT students which are the screened students in the college of arts and communication produce other types of responses besides the commonly known semantic responses. The instrument and stimuli was patterned after the study of Lan Wang of Indiana University of Pennsylvania, USA., entitled Word Association: Second Language Vocabulary Acquisition and Instruction. Modification was just made according to the locale of the study. Overall result of this study, the AB LLT respondents produced more semantic associations than the BSCrim, BSDevCom, ABPolSci, BSCD, ABPubAd and ABSocio respondents while the BSCrim, BSDevCom, ABPolSci, BSCD, ABPubAd and ABSocio respondents produced more nonsemantic and random or other types of associations than the AB LLT respondents.