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Journal: International Journal of Communication and Media Studies (IJCMS) (Vol.9, No. 3)

Publication Date:

Authors : ; ;

Page : 1-14

Keywords : Menstrual Hygiene Management; Periods; Taboo; Society; Government & Media;

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The objective of this research paper is to find out the current scenario of menstrual hygiene management in our country and what role is media playing in putting it on the forefront. Also to find out the possible government schemes related to menstrual health and their implementation and effect. The methodology adopted is qualitative in nature along with content analysis and focus group survey. According to a landscape analysis report published in May 2016 and sponsored by the Bill and Melinda Gates foundation, there are more than 355 million menstruating girls and women in India. The same report states that more than 75 % of the girls were not aware about periods when they first had it. Not only in the rural areas but in the urban areas also Menstrual Hygiene Management is neglected majorly. The researchers found out that menstrual hygiene management has made an impact. Not only women are more aware than ever but also male population is better informed than before. But this is restricted to a certain %age of the urban areas and educated population only. This research aims to have a social implication through making the women more aware of the menstrual hygiene management and understanding how media aids in propagating the necessary information.

Last modified: 2019-07-17 21:12:34