BRAND ENGAGEMENT THROUGH SOCIAL MEDIAJournal: International Journal of Communication and Media Studies (IJCMS) (Vol.9, No. 3)
Publication Date: 2019-06-30
Authors : Rashmi; Aarti Deveshwar;
Page : 111-118
Keywords : Social Media; Brand Engagement; Social Media Marketing; Customer Engagement & Users;
Brand Engagement is a significant association between a client and a brand. It is generally utilized as a metric that estimates collaborations among clients and your items, administrations, conditions and correspondences. Social media is a PC based innovation that encourages the sharing of thoughts and data and the working of virtual systems and networks. It is critical to methodically see how particular components of internet based life, implying and speaking to conduct signs of Brand Engagement. There are various dimensions (Conversions, Responsiveness and Clicks/Impression) of social media develop with regards to Brand Engagement. The Brand must connect with crowds substantially. Now a day's clients due associated with the brand through social media. Brand Engagement is fruitful when a man frames a passionate connection to a brand. This paper is Review paper to examines the past literature on brand engagement through social media.
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