AN INVESTIGATION OF ANTECEDENTS OF BEHAVIORAL INTENTION IN A HOTEL SETTING

The study attempts to explore the antecedents and outcomes of behaviour al intention in a hotel setting. Specifically, it investigates the significant relationship of destination personality, cuisine experience and psychological well-being on behaviour al intention among the hotel visitors who visited Radisson Blu group of hotels, Bengaluru. A self-administered questionnaire was presented to the guests sampled to 315. A conceptual framework was developed in order to determine and test the propounding relationships of the key indicators of behaviour al intention. Findings indicate that destination personality, cuisine experience and psychological well-being exhibit a direct effect on both the items of behaviour al intention. In addition, cuisine experience and psychological well-being tend to act as mediating variables between destination personality and behaviour al intention; besides, cuisine experience exerts a weak relationship on psychological well-being.