Concept-oriented approach to developing the strategy of forming the intellectual property of retail trade enterprisesJournal: Vestnik of Institute of Economic Research (Vol.13, No. 1)
Publication Date: 2019-03-01
Authors : Likhodedova T.V.;
Page : 44-51
Keywords : retail trade enterprises; strategy; conceptual scheme; enterprise’s intellectual property;
The article examined theoretical approaches to the interpretation of the concept of strategy, formulated its author's understanding; analyzed the various levels of the strategy of retail business structures; suggested a conceptual framework of developing and implementing the strategy for the formation of intellectual property of the retail business structures; assembled the strategy for the formation of intellectual property of retail business structures, taking into account their industry characteristics.
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