THE TEACHING OF ENTREPRENEURSHIP: A Case Study in the Area of Sciences Applied in Graduation Courses in the Interior of São Paulo

Brazil is among the most entrepreneurial countries in the world and there are several programs and institutions that encourage entrepreneurship in the population. Due to the relevance of the theme, this study analyzed the incentive to entrepreneurship in higher education in the city of Ribeirão Preto, which is an educational center. This study was carried out with the investigation of undergraduate courses in the area of social sciences applied that have methodologies that encourage entrepreneurship and in the courses that have this discipline in its curricular matrix was examined how this theme was being approached in the classes. In these institutions, interviews were conducted with the coordinators of the courses, teachers and students to know the perception and effectiveness of the methodologies used, through an exploratory case study with qualitative quantitative analysis. To analyze the entrepreneurial profile of the students and the skills involved in this function, validated instruments were used to relate the results obtained. The study concluded that there are few courses that foster entrepreneurial culture, and the subject is generally approached conceptually, evidencing a deficiency in the formation of new entrepreneurs. However, one of the institutions showed in the results that its methodologies are effective and positively perceived by students