STRATEGIC PLANNING ANALYSIS OF SMALL AND MEDIUM ENTERPRISES (SMES) BORDER AREAS IN INDONESIAJournal: International Journal of Advanced Research (Vol.7, No. 8)
Publication Date: 2019-08-01
Authors : Nanang Suparman; Mubarok.;
Page : 727-732
Keywords : Strategical planning small medium enterprises.;
SMEs already proved to be able to survive from the economic crisis and can sustain the economy of the lower middle society, especially in providing employment, but in the borders area, It has limitation in the development so that the community economy depends heavily on neighboring countries. Thus, SMEs deserve the government's attention to its empowerment. In some regencies and provinces that are directly adjacent to neighboring countries, there are several SMEs where after analysis has been conducted generally has been infiltrate the strategic planning. This research method uses descriptive-analysis with statistical data analysis tools to describe the research variables, especially to see the general overview of responses from respondents. The results showed that the strategic planning of SMEs in the border areas involving the outside constituents desires, the company's people desires, and the company's data base has not received full attention. It is organized informally, this makes comprehensive implementation of strategic planning is not achieved, causing the SMEs to be limited in weak conditions.
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