The Consumer Satisfaction and Catchment Area of Big Bazaar Business in PrayagrajJournal: International Journal of Business Management & Research (IJBMR) (Vol.9, No. 4)
Publication Date: 2019-08-31
Authors : Santosh Kumar Maurya; Gautam Kohli;
Page : 47-54
Keywords : Consumer Satisfaction; Higher Profit & Catchment Area;
The importance of consumer satisfaction is very hot business topics from the 1980s. Consumer satisfaction considers the window of loyalty. Researchers question is on the base of consumer satisfaction and impact on overall performance in the big bazaar. We find the link between consumer satisfaction and higher profits. This research is about the recognizable proof of the satisfaction of the consumer and catchment region of Big Bazaar business in Prayagraj (Allahabad) and its entire services. The researcher utilizes the research of descriptive type and using simple random sampling process to identify the sample.
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Last modified: 2019-09-30 20:51:23