DIGITALIZATION OR ICT IN TOURISM

The research presented in the paper is theoretical, focused on analyzing and clarifying the role and importance of using information technology for tourism development as an economic activity. It also seeks to point out that the use of the term "digitalization of tourism" (or digitization of business in the tourism economy) is unnecessary. Research is not focused on information technology as a new discipline, but on the practical use of technologies to process and transfer data and information, technologies for communications, to enable faster flow of capital and services, and so on. The special purpose of the research is the analysis of the benefits of the use of information and communication technologies from the aspect of the providers of tourism supply, carriers of tourist demand and intermediary factors. The work is part of the research on the project "Development and application of new and traditional technologies in the production of competitive food products with added value for the domestic and world markets - Let's create wealth from the wealth of Serbia" (MPNTR RS, No. 046001).