LIQUIDITY AS PERFORMANCE INDICATOR - THE IMPACT OF MARKET CHANGES AND MANAGERIAL DECISIONS

The aim of the paper is to represent importance of analysing account indicators in every company. In the paper it is emphasized importance of traditional financial performance indicators. Financial performance indicators clearly reflect exsistence of business problems. Definition of performance and importance of reaching goals defined as performance indicators by management are given in the first section. The second section is based on liquidity as one of possibility for determination company performance. Performance analyse is based on financial indicators. Computation and purpose of analysing liquidity and turnover ratios are summarized in the third section. Fourth section is based on practical example. Liquidity and turnover ratios are analysed in two successive years. Conclusion represents fifth section.