ACTIVATION OF TERMS OF DEVELOPMENT OF TOURISM TO ACHIEVE THE GOALS OF SUSTAINABLE DEVELOPMENT OF REGIONS OF UKRAINE

The article reveals the importance of activating the conditions for the development of sustainable tourism in the context of achieving the goals of sustainable development. The estimation of the provision of the regions of Ukraine in the field of tourism has been made and the measures for increasing the number of employed in accordance with the strategic goals at the national and regional levels have been substantiated. The conclusion is drawn on the importance of attracting potential reserves for increasing the number of people employed in tourism, in particular through the improvement of statistical support, improvement of state regulation of tourism activities.