Nexus Between Motivation Strategies and Commitment of Interest Group Members

The study examines the nexus between motivation strategies and commitment of interest group members. Specifically, the objective of the study is to investigate different strategies that can be adopted to get interest group members committed. A well-structured questionnaire was used as a research instrument. Forty (40) questionnaires were administered to the group members of which thirty-three (33) were found useful for the study. Regression analysis techniques were used to test the three (3) formulated hypotheses. However, findings revealed that talent development has a significant effect on group members' commitment (R= 0.167, R2 = 0.028, P<0.05), financial reward has a significant impact on group members' commitment (R= 0.329, R2 = 0.108, P<0.05), and there exist a significant effect of workplace relationship on group members' commitment (R= 0.221, R2 = 0.049, P<0.05). The study concluded that group leaders can secure members' commitment if they are properly motivated, this implies that motivation has the capacity to influence members' commitment. It was recommended that managers at all levels need to develop various motivational strategies and should focus more on the mechanism that will bring about group members' talents development and commitment towards achieving organizational goals and objectives.