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ANALYSIS OF THE MARKETING MACRO ENVIRONMENT OF THE RETAIL ENTERPRISE
Journal: Ekonomické trendy (Vol.4, No. 4)Publication Date: 2019-11-20
Authors : O. V. Ivanchenko;
Page : 30-32
Keywords : marketing environment; macro-environment factors; analysis; trade enterprise;
Source : Download Find it from : Google Scholar
Abstract
The article deals with the analysis of the marketing environment of a commercial enterprise. The main factors of the macro environment, the study of which is a necessary condition for the functioning of a trading enterprise, are highlighted. Assessment of the impact of external factors on the marketing activities of the com- pany allows you to build mutually beneficial relationships and meet the modern needs of customers
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Last modified: 2019-12-24 16:20:11