FINANCIAL PERFORMANCE ANALYSIS OF PUMA

The financial statement of PUMA, a sports company has been selected for this research. The financial statement has been examined throughout this paper. The financial statement includes the Income statement, Balance sheet, and Cash flow statement. Horizontal analysis, Vertical analysis, Trend analysis and mainly Ratio Analysis has been used to examine the financial performance and to make suggestions to improve finance flow, improve dividend and to reduce liabilities of PUMA. The major analysis is based on the financial years 2017 and 2016 ending on the 31st of December in each and every year. The latest financial performance of the company is being compared with the company's statements for the last five years starting 2013 for showing trends. On the basis of the analysis, suggestions have been made to improve the financial performance and market share of PUMA.