DIORAMA OF TRIBAL CRAFTS MARKET : WITH SPECIAL REFERENCE TO BASTAR

The tribal craft works that are a reflection of tradition, cultures and social values and are the major elements contributing in glorification of our country. The tribal art of Bastar district of Chhattisgarh is one of the oldest and exclusive art form that belongs to the period of Mohenjodaro and Harrappa. This segment of artistry provides employment to various tribal artisans from Bastar. The brilliance in creation and fine finishing of these art pieces are a reflection of mastery in carving possessed by the craftsmen. These art works are exceptional medium of representing the culture of these tribals. Presently very few categories of such art works are available in domestic and international markets. These art works are available in wide range of products such as items of daily utility , gift items , home d?cor items, functional items , and items for religious purpose. This research paper aims to provide a picture of these tribal art forms and its market. This paper also highlights various opportunities that exist in market for these art works , it also focuses upon the barriers in marketing of these products. Analysis of present state of these crafts is also provided in it. Further this paper consists of four segments the first segment highlights about Bastar Arts and its contribution towards growth and development. The next segment stresses upon barriers related to these products. The third segment deals with the initiatives adopted by government for these art works followed by the SWOT analysis of these tribal crafts. The last segment stresses upon the widely adopted marketing methods for these crafts followed by conclusion and suggestion that provides information about the further scope for these art works and the necessity to incorporate appropriate changes in order to achieve long term sustenance.