AN ANALYTICAL STUDY OF SEARCH ENGINE OPTIMIZATION (SEO) TECHNIQUES: TO MAXIMIZE NUMBER OF TRAVELERS ON AN E-CONTENT MATERIAL WEBSITE

Web index is the most conspicuous device to extricate data from web (www).It is an enormous dispersed computerized data .The idea of data recovery frameworks is to just get the contribution from client as keywords, process it at that point contrasted and the database and the data is given to the client. search motor enhancement is the procedure which is utilized to expand the significance of the pages which are most much of the time visited which the client happen upon regularly. This article presents and talks about the idea of search motor advancement, highlights of web index and diagram of components and devices utilized in web crawler advancement. In website streamlining there are chiefly two fundamental calculations utilized page rank and Hypertext Initiated Topic Search(HITS). In page rank calculation, joins associated with different pages and sites are given more significance and weightage while in the HITS calculation question based hunt is performed