AWARENESS OF INDIAN CONSUMERS TOWARDS GREEN PRODUCTS: A STUDY IN HEALTH SECTOR

Nowadays both consumers and corporate houses are focusing on environmental issues and green products are additionally picking up force, therefore. Corporate houses are currently accepting green showcasing as their special technique to achieve a more noteworthy number of clients with altering promoting blend. This examination attempts to think about the idea of green advertising alongside its significant perspectives impacting the purchasing choice of consumers. The examination was directed in south Kolkata just and accommodation inspecting strategy was embraced to choose the complete sample size of 356 respondents comprising of 176 guys and 180 females. Both essential and auxiliary information accumulation strategies were embraced here in this examination. Be that as it may, essential information was gathered from the respondents with the assistance of organized open and close finished polls. Here, in this examination autonomous variables are environment amicable, bundling, imaginative, quality, brand worth and ward variable is buy expectation. The regression coefficient implies that relationship between's needy variable and autonomous variables is certain and solid. The coefficient of assurance demonstrates that 70% of variety in ward variable is clarified by free variables. The F-test estimation of 121.24 is critical in light of the fact that the noteworthiness level is 0.00 and 0.00 is lower than 0.05 methods connection between's dependable variable and free variable is statistically noteworthy and the regression model is legitimate.