Youth‟s Awareness of Climate Change in Nakuru Town, Kenya

The study investigated youth awareness of climate change in Nakuru, Kemya. Data was obtained through administering of structured questionnaires to 315 sampled youth and was analysed using Microsoft Excel and Statistical Package for Social Science (SPSS) software. The findings showed 83.3% of the respondents have experienced negative effects of climate change over the years such as drought, famine and extreme heat. Also, 85.6% view climate change as a serious problem. About 83.3% of the respondents are optimistic that climate change can be mitigated and abated. Conclusively youths in Nakuru are aware of climate change and many feel the government is not doing enough to inform people about climate change. Diversification of communication channels of climate change information, especially the use of social media; increasing collaboration between government and environmental organizations; and incorporating arts and entertainment into awareness campaign programmes were recommended.