Case on Domestic Air Passenger Transport Market in Brazil

The Brazilian civil passenger transportation market has reversed a six-year downturn trend in the second semester of 2019, according to the National Civil Aviation Agency (ANAC). Approximately 815.9 thousand flights and 117.6 million domestic and international passengers were carried out, from which 93.6 million passengers (79.6 percent) were domestic passengers, transported in 489 aircraft. This case investigated the domestic air passenger airlines and aircraft through extensive archival research and content analysis. Key findings pointed out the aircraft manufacturers Airbus and Boeing holding 77.5 percent of the total passenger aircraft in Brazil. Regarding the major airliner, the leading company is GOL, and LATAM, responsible for 35.7 percent, and 31.9 percent of the domestic air passenger flights in Brazil, respectively. Evidence was found on the demand and supply by the measurement of RPK (Revenue Passenger Kilometers), increased by 4.4 percent, and ASK (Available Seat Miles) by 4.6 percent in the same period. In sum, analysis evidenced an increase of both supply and demand regarding the period under investigation. Also, this case is useful for students, civil aviation agents, academics, managers, decision-makers, and practitioners in general. Discussion and future research recommendations compile the present study.