THE INFLUENCE OF HUMAN CAPITAL ON SMART CITY IMPLEMENTATION AND SERVICE PERFORMANCE OF THE MAKASSAR CITY GOVERNMENT

The aims of study are analyze and describe the effect of human capital on the smart city implementation and service performance. To collect data using questionnaires and interviews with 153 respondents, while the analyzed data are 51 respondents. The sampling technique is purposive sampling. Data were analyzed using the Partial Least Square-Structural Equation Modeling (PLS-SEM) technique using the SmartPLS program. The results showed that human capital has a direct, positive and significant effect on the smart city implementation and service performance (SERVPERF). The smart city implementation has a direct, positive and significant effect on service performance (SERVPERF). Human capital has a positive and significant effect on service performance (SERVPERF) through the smart cityimplementation.