VALUATION OF PARITY OF FOREIGN TRADE RELATIONS BY BRANDING TOOLS

The purpose of this study is to develop a methodological approach to assessing the parity of foreign trade relations between countries using branding as an instrument for managing the competitiveness of the national economy and an indicator of compliance with modern trends in economic development. Based on the purpose of the study, let's single out the following tasks: 1) Determination of the methodological approach to the assessment of the parity of foreign trade relations between countries; 2) Demonstration of his individual results; 3) Formulating the role of branding in the formation of parity between countries. Material and methods. The fulfillment of this scientific study is guided by the following general criteria: conceptual, that providing the possibility of obtaining integrated conclusions; systematic, that showing results in dynamics; objectivity, on the basis of which it is possible to check and control the research; comprehensiveness, which allows to reveal the general laws and to design the necessary direction of the following actions; publicity, whose competence permits the existence of other views on the proposed approach.