IMPACT OF BEHAVIORAL BIASES ON INVESTMENT DECISIONS ‘A SYSTEMATIC REVIEW

The objective of this paper is to study and describe various biases in investment decision-making through the review of research papers in the area of behavioral finance. This research paper describes various behavioral patterns of investors. For writing this paper, research papers have been collected over a period of year's right from the time when the most introductory paper was published (1974) till the most recent papers (2019). These research papers are segregated on the basis of biases. This study is more focused towards the study of individual investors. This study has identified 7 various types of biases. This study is also based on some of the most recent research work to have a quick overview of the latest work carried out in this area. Practical implications of the research is that individual investors, investment advisers , students and other institutions in this area can get inputs from this research. The unique aspect of this paper is that this paper not only pays attention on basic principles of behavioral finance but also describes some emerging concepts of behavioral finance. Thus, the paper creates interest in the readers to find the solutions to minimize the effect of biases in decision-making