Fashion Revolution as Promoter of Social Innovation and Sustainability in Fashion

Fashion Revolution is a global collaborative movement that seeks to increase transparency across industry's production chain and counteract misunderstanding. The movement calls university students around the world to become ambassadors and to become activist designers. Also, students, teachers, businesses, professionals and the community to discuss consumption, sustainable development of fashion and getting millions of people demanding fashion transparency, through brand questioning: #whomademyclothes. This article aims a fashion week revolution, promoting knowledge as social innovation for sustainability when launching a concept as a business value proposition. Authors present a CANVAS and Pestle business model to support future implementation of this conceptual idea. One concludes that design of product-service systems, allied to fashion revolution movement, helps foster social innovation, stimulates circularity, induces behavioural consumption changes, promotes dematerialization of energy consumption, redistribution of idle products, available resources management with social and environmental benefits, through online platform and app.