Improvement of the strategy of sustainable development in the system of strategic management of the enterprise

The article is devoted to theoretical and practical questions about the essence of strategic management. The results of research of the internal and external environment of the Sumy region are presented, in particular, the most influential factors that form the strengths and weaknesses of the region are identified, a rating is made by the level of their impact. Options for strategies are considered, including: integration strategy and diversification, market and product development strategy, breakthrough strategy, and the vision of forming the future mission of improving the strategy of sustainable development in the enterprise strategic management system