Strategic Marketing Decisions of Industrial Business Organizations

The research problem of the present concept study is the strategic decisions made when formulating and implementing the marketing strategies of industrial business organizations. The main objective is to reveal the potential of strategic marketing decisions as a modern management tool in marketing strategizing by outlining the position this type of decisions holds in strategic marketing in the industrial sector, characterizing their specifics and typology, showing possible approaches and procedures for making such decisions, making recommendations for their successful implementation as a process and overcoming possible problems.