FUZZY APPROACH TO SUPPLY CHAIN MANAGEMENT FOR E-COMMERCE STORE

The model of e-commerce web store is developed and analyzed from supply chain management view of point. Main focus of this scientific paper is highlighted on fuzzy approach to crucial data about products, stored in the database of e-commerce web shop. For unit price of the product, and the probability of buying product of certain dimensions, it is calculated the fuzzy mean of the expected prize and the variance. The SWARA method is implemented and relative weight criteria is calculated in order to optimize supply chain management.