An Investigation of Mongolian National Cultural Values using the Hofstede 6 D Model

This paper represents an investigation into the classification of Mongolian culture using the six dimensional model of Geert Hofstede Power Distance, Uncertainty Avoidance, Individualism Collectivism, Masculinity Femininity, Long Short Term Orientation, and Indulgence Restrain. Mongolia was not one of the countries included in Hofstede's original studies, and no evidence of a subsequent study of Mongolia has been found in the literature. While Hofstede and others did study many countries in Asian, there is a lack of empirically based research on the cultural classification of Mongolian. The results of this study indicate that Mongolia is a masculine, individualist culture that is relatively low in uncertainty avoidance and high in power distance, whose people have a short term orientation towards time. The paper compares Mongolian culture with those of other countries in Asian, as well as with select cultures from other regions. Narangarav Purevdorj | Ankhbayar Bolormaa | Ariunaa. Kh "An Investigation of Mongolian National Cultural Values using the Hofstede 6-D Model" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-4 | Issue-4 , June 2020, URL: https://www.ijtsrd.com/papers/ijtsrd31470.pdf Paper Url :https://www.ijtsrd.com/management/marketing-management/31470/an-investigation-of-mongolian-national-cultural-values-using-the-hofstede-6d-model/narangarav-purevdorj