Consumer Data Management

This paper explores the Consumer Data Management, Consumer Data Management CDM area as the process and framework for collecting, managing, and analyzing consumer data from various sources in order to form a unified view of each client. Customer data management is the way companies keep track of their customer information and ensure proper and relevant data is obtained. Vrinda Bhateja "Consumer Data Management" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-4 | Issue-4 , June 2020, URL: https://www.ijtsrd.com/papers/ijtsrd31555.pdf Paper Url :https://www.ijtsrd.com/management/operations-management/31555/consumer-data-management/vrinda-bhateja