ENTREPRENEURS IN THE WORLD OF ONLINE MARKETING

The recent buzz in India is the wave of startups which have emerged over the past few years in the Indian economy. There are a great number of entrepreneurs who set up their vision and found their success path in the past few years. With the entrepreneurial wave the other popular topic or the current buzz in the market is created by the concept of online marketing. Over the years the concept of online marketing has gained a tremendous amount of popularity. It has become a part and parcel of the regular marketing concept and has turned out to be the most effective way to reach the masses. This paper will review the concept of entrepreneurs in the world of online marketing. Paper will be analyzing the various factors which will act as a spark for a person to transform himself/herself into the role of an Entrepreneur and the impact of online marketing in the same. This study uncovers that the present customers are progressively instructed about the items they purchase and they know about the changes in the present situation in such conditions it turns into a essential aspects for each startups to adapt the new techniques so as to comprehend the customer purchasing pattern so as to build up their products/ services in order to sustain in the market for a longer duration which is very essential in the era where there is a huge amount of competition between the startups.