PHILOSOPHICAL UNDERSTANDING OF THE ARCHETIPOLOGICAL BLOCK OF MEMORY IN COMPARATIVE ANALYSIS OF K.G. JUNG AND G. POPOV APPROACHES

The current situation related to the necessity of elimination of the consequences of world pandemic and reorganization of the system of professional activity, as one leaves behind the “physical life” preferring it to the world of social networks, Internet platforms, gadgets and electronic artificial limbs, i.e. to the world of hyperreality and virtuality extending, updates and sharply raises questions about the future (what it will be like, how to prepare for it and what skills will be needed). The philosophical understanding of the structure of the archetypological memory block in a comparative analysis of general and diverse approaches of K. G. Jung and G. Popov was carried out. Their theories describe the concept "archetype" and its heuristics in the context of the future of human and reflects mental regularities in one's formation and self-realization in society. G. Popov's theory about archetypes represents a construct formation of the human future activity line was researched.