Methodology for Determining the Values of the Characteristics of Agents in the Concept of Modeling Processes of Reflexive Management of Herd Behavior at Enterprises

The main reflexive components of the decisionmaking process by economic agents in the framework of modeling processes of reflexive management of herd behavior at enterprises are identified: awareness of management agents regarding the area of decision-making; competence of economic entities; authority of the management agent; propensity of management agents to imitate; intentional orientation. Based on questionnaire methods, the theory of fuzzy sets of L. Zadeh and neural network modeling, a general methodology for determining the values of the reflexive characteristics of agents is proposed. The sequence of the main stages of determining the values of the characteristics of agents within the framework of the concept of modeling processes of reflexive management of herd behavior at enterprises is presented. Promising areas of research are outlined.